Adapting to coronavirus: Hudson’s Rail Trail Flatbread company innovates in face of pandemic, able to hire back 50 employees, stay open | MassLive
what lies beyond the pandemic? massforward is masslive’s series examining the journey of massachusetts’ small businesses through and beyond the coronavirus pandemic.
a little after 4 p.m. last friday a beeping sound prevailed over the constant buzz within the kitchen at rail trail flatbread company in hudson.
each new beep landed a new pizza pie on one of the metal tables surrounding a wood-fire oven.
“each sound is another order,” co-owner jason kleinerman said.
soon more than 20 pies topped with everything from corn to pepperoni and buffalo chicken to pineapple consumed the space.
at the front of the restaurant a pair of people stretched the dough and topped it. one of the nearly two dozen employees working friday systematically tossed a pizza in the oven, while removing another. two other employees immediately sliced the pizza once it landed in the box.
the organized chaos represents an evolution of ideas that’s catered to transforming the flatbread sit-down restaurant into a streamlined efficient takeout service due to the coronavirus pandemic, which has left businesses across massachusetts and the country struggling to stay afloat. rail trail has now been able to hire employees back.
“it’s a balance between optimizing out items to create value for families and then on the other side of that, creating experiential opportunities so people can still escape their new normal or the normal they’re experiencing right now,” co-owner michael kasseries said.
rail trail flatbread company in hudson implemented new ideas to offer customers a better experience amid the coronavirus pandemic.
